Add How Market Research Revolutionized My Business
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How-Market-Research-Revolutionized-My-Business.md
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Half a year into operations, our revenue were underwhelming. It wasn't until I happened to a thorough report about our industry that I realized how blind I'd been to the competitive landscape around us.
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Begin by identifying ALL your competition – not just the major ones. Throughout our analysis, we discovered that our most significant threat wasn't the established company we were tracking, but a recent company with an innovative approach.
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Important divisions contained:
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* Solo vs. family selection methods
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* Knowledge accumulation extents
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* Value consciousness differences
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* Company allegiance propensities
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* New concept acceptance rates
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I use a basic document to track our rivals' rates changes every week. This recently enabled us to:
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* Spot cyclical price reductions
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* Recognize special offer approaches
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* Grasp their value positioning
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A few weeks ago, a clothing brand contacted me after using over 150,000 SAR on online marketing with disappointing outcomes. After redesigning their campaign, we generated a dramatic increase in return on ad spend.
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When I established my retail business three years ago, I was certain that our special products would be enough. I overlooked competitor analysis as superfluous – a decision that almost cost my entire company.
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Essential techniques featured:
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* Urban-focused classifications beyond simple areas
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* Area-specific focusing
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* City vs. countryside distinctions
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* International resident locations
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* Tourist locations vs. native neighborhoods
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After years of implementing universal population divisions, their improved Saudi-specific division strategy produced a significant increase in campaign effectiveness and a 163% reduction in marketing expenses.
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For a travel brand, [Jeddah SEO Specialists](http://www.wuzhuorui.cn/rosettay318364) we discovered that word-for-word transfer of their international keywords produced highly inefficient costs. After applying a culturally-appropriate keyword approach, their conversion expense dropped by 73%.
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Effective approaches included:
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* Sector analyses with regionally-focused data
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* Leadership conversations with prominent Saudi professionals
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* Case studies from local projects
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* Online seminars discussing regionally-focused issues
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For a high-end retailer, we developed a traditional classification methodology that discovered multiple special traditional categories within their audience. This strategy enhanced their promotion results by 178%.
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I suggest categorizing competitors as:
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* Main competitors (offering very similar solutions)
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* Secondary competitors (with some resemblance)
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* Emerging disruptors (new entrants with innovative models)
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Important methods included:
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* Consulting Saudi regional experts to identify real query patterns
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* Analyzing Saudi competition for keyword insights
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* Creating a Arabic-English search term structure to capture all potential consumers
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* Using Saudi Arabic dialect instead of classical terminology
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I dedicate at least two hours each week reviewing our competitors':
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* Online structure and user experience
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* Blog posts and posting schedule
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* Online platforms activity
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* Customer reviews and assessments
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* SEO strategy and positions
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Key considerations included:
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* First-language producers for each language
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* Regional customization rather than word-for-word transfer
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* Consistent brand voice across two languages
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* Script-optimized SEO
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Important scheduling insights included:
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* Decreased rivalry during worship moments with stable results
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* Increased engagement on weekends especially after night prayers
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* Seasonal variations requiring investment changes during religious occasions
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* School schedule influences on certain categories
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With detailed analysis for a meal service client, we discovered that campaigns delivered between night time substantially surpassed those presented during standard prime times, generating substantially higher purchases.
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I presently use several tools that have dramatically improved our competitor analysis:
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* SEO tools to monitor competitors' [SEO providers Riyadh analysis](https://Git.concertos.live/reinastaton511) strategies
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* Social listening tools to follow competition's online presence
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* Digital tracking solutions to monitor changes to their online presence
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* Communication monitoring to receive their marketing communications
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Effective approaches included:
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* Emphasizing collective advantages rather than self-improvement
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* Adding subtle religious references where suitable
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* Adjusting deal phrasing to match Saudi cultural norms
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* Creating separate ad variations for diverse locations within the Kingdom
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Last month, a retail client approached me after wasting over 250,000 SAR on unsuccessful pay-per-click efforts. After revamping their strategy, we generated a dramatic improvement in return on ad spend.
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For a banking client, we created a information campaign about generational wealth that featured halal investment concepts. This content outperformed their former typical financial advice by four hundred seventeen percent in interaction.
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Last year, I watched as three rival companies invested heavily into growing their business on a particular social media platform. Their initiatives flopped as the medium turned out to be a bad match for our market.
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