diff --git a/How-Market-Research-Revolutionized-My-Business.md b/How-Market-Research-Revolutionized-My-Business.md new file mode 100644 index 0000000..b9e1800 --- /dev/null +++ b/How-Market-Research-Revolutionized-My-Business.md @@ -0,0 +1,88 @@ +Half a year into operations, our revenue were underwhelming. It wasn't until I happened to a thorough report about our industry that I realized how blind I'd been to the competitive landscape around us. + +Begin by identifying ALL your competition – not just the major ones. Throughout our analysis, we discovered that our most significant threat wasn't the established company we were tracking, but a recent company with an innovative approach. + +Important divisions contained: +* Solo vs. family selection methods +* Knowledge accumulation extents +* Value consciousness differences +* Company allegiance propensities +* New concept acceptance rates + +I use a basic document to track our rivals' rates changes every week. This recently enabled us to: +* Spot cyclical price reductions +* Recognize special offer approaches +* Grasp their value positioning + +A few weeks ago, a clothing brand contacted me after using over 150,000 SAR on online marketing with disappointing outcomes. After redesigning their campaign, we generated a dramatic increase in return on ad spend. + +When I established my retail business three years ago, I was certain that our special products would be enough. I overlooked competitor analysis as superfluous – a decision that almost cost my entire company. + +Essential techniques featured: +* Urban-focused classifications beyond simple areas +* Area-specific focusing +* City vs. countryside distinctions +* International resident locations +* Tourist locations vs. native neighborhoods + +After years of implementing universal population divisions, their improved Saudi-specific division strategy produced a significant increase in campaign effectiveness and a 163% reduction in marketing expenses. + +For a travel brand, [Jeddah SEO Specialists](http://www.wuzhuorui.cn/rosettay318364) we discovered that word-for-word transfer of their international keywords produced highly inefficient costs. After applying a culturally-appropriate keyword approach, their conversion expense dropped by 73%. + +Effective approaches included: +* Sector analyses with regionally-focused data +* Leadership conversations with prominent Saudi professionals +* Case studies from local projects +* Online seminars discussing regionally-focused issues + +For a high-end retailer, we developed a traditional classification methodology that discovered multiple special traditional categories within their audience. This strategy enhanced their promotion results by 178%. + +I suggest categorizing competitors as: +* Main competitors (offering very similar solutions) +* Secondary competitors (with some resemblance) +* Emerging disruptors (new entrants with innovative models) + +Important methods included: +* Consulting Saudi regional experts to identify real query patterns +* Analyzing Saudi competition for keyword insights +* Creating a Arabic-English search term structure to capture all potential consumers +* Using Saudi Arabic dialect instead of classical terminology + +I dedicate at least two hours each week reviewing our competitors': +* Online structure and user experience +* Blog posts and posting schedule +* Online platforms activity +* Customer reviews and assessments +* SEO strategy and positions + +Key considerations included: +* First-language producers for each language +* Regional customization rather than word-for-word transfer +* Consistent brand voice across two languages +* Script-optimized SEO + +Important scheduling insights included: +* Decreased rivalry during worship moments with stable results +* Increased engagement on weekends especially after night prayers +* Seasonal variations requiring investment changes during religious occasions +* School schedule influences on certain categories + +With detailed analysis for a meal service client, we discovered that campaigns delivered between night time substantially surpassed those presented during standard prime times, generating substantially higher purchases. + +I presently use several tools that have dramatically improved our competitor analysis: +* SEO tools to monitor competitors' [SEO providers Riyadh analysis](https://Git.concertos.live/reinastaton511) strategies +* Social listening tools to follow competition's online presence +* Digital tracking solutions to monitor changes to their online presence +* Communication monitoring to receive their marketing communications + +Effective approaches included: +* Emphasizing collective advantages rather than self-improvement +* Adding subtle religious references where suitable +* Adjusting deal phrasing to match Saudi cultural norms +* Creating separate ad variations for diverse locations within the Kingdom + +Last month, a retail client approached me after wasting over 250,000 SAR on unsuccessful pay-per-click efforts. After revamping their strategy, we generated a dramatic improvement in return on ad spend. + +For a banking client, we created a information campaign about generational wealth that featured halal investment concepts. This content outperformed their former typical financial advice by four hundred seventeen percent in interaction. + +Last year, I watched as three rival companies invested heavily into growing their business on a particular social media platform. Their initiatives flopped as the medium turned out to be a bad match for our market. \ No newline at end of file