Important modifications:
- Commitment period modifications for Saudi consumers
- Recommendation worth significance increases
- Seasonal spending habits identification
- Prestige-motivated purchases valuation
Last month, a store owner approached me after wasting over 250,000 SAR on ineffective paid search initiatives. After restructuring their strategy, we achieved a 537% improvement in advertising efficiency.
A beverage company in Riyadh achieved a substantial improvement in customer arrivals by implementing location-based handheld campaigns that reached consumers within a 2-kilometer distance of their stores.
Their approach included:
- Ephemeral platforms: Youthful presence elements
- Business platforms: Expertise-centered content
- Instagram: Aspiration-focused brand storytelling
- Conversation platforms: Opinion shaping
For a premium company, we implemented a regionally-appropriate attribution framework that acknowledged the distinctive buying journey in the Kingdom. This strategy revealed that their social media expenses were genuinely producing 286% more returns than earlier assessed.
Essential delivery findings included:
- Lower bidding during prayer times with steady performance
- Greater response on Fridays and Saturdays particularly after night prayers
- Temporal differences requiring budget adjustments during religious occasions
- Educational timetable effects on particular industries
Key elements included:
- Smartphone-prioritized ad formats
- Touch-to-contact additions for speaking-oriented users
- Application advertising for suitable lookups
- Technology-adapted destination sites
I use a basic spreadsheet to track our competitors' pricing modifications weekly. This recently allowed us to:
- Identify cyclical price reductions
- Notice special offer strategies
- Grasp their value positioning
For a hospitality client, we discovered that word-for-word transfer of their international keywords produced extremely wasteful spending. After executing a locally-focused search term strategy, their CPA dropped by over seventy percent.
A few months ago, a shop network invested over 200,000 SAR in traditional marketing with minimal results. After moving just 30% of that investment to mobile leading marketing Agency Saudi, they saw a three hundred twenty-eight percent increase in foot traffic.
When I started my online business three years ago, I was certain that our distinctive products would stand out naturally. I dismissed competitive research as a waste of time – a decision that almost ruined my entire venture.
For a technology brand, we adapted their worldwide graphic components to further resonate with Saudi aesthetic preferences while preserving visual recognizability. This approach increased their visual connection by over one hundred twenty percent.
Start by listing ALL your rivals – not just the well-known ones. In our analysis, we identified that our most significant threat wasn't the well-known company we were watching, but a new company with an unique strategy.
What amazed me most during my research was the substantial fee discrepancy for seemingly comparable services. Monthly retainers differed from 2,500 SAR to over 15,000 SAR with little justification for the disparities.
A medical center experienced a one hundred seventy-eight percent increase in identity awareness after applying a medium-optimized identity approach that acknowledged the distinctive features of each virtual medium in the Saudi context.
I presently utilize several tools that have substantially improved our competitor analysis:
- SEO agencies Riyadh review tools to track competitors' search rankings
- Mention tracking tools to follow rivals' social activity
- Digital tracking platforms to monitor changes to their online presence
- Newsletter subscription to receive their campaigns
For a multinational apparel business, we established a Saudi-specific virtual presence approach that featured subtle cultural references. This strategy improved their emotional connection by 167% in just six months.
I dedicate at least two hours each week analyzing our competitors':
- Digital architecture and navigation
- Articles and posting schedule
- Digital channels activity
- Client testimonials and evaluations
- Search tactics and performance
Powerful techniques included:
- Showcasing communal benefits rather than self-improvement
- Adding appropriate faith elements where relevant
- Modifying offer terminology to correspond to Saudi traditional values
- Creating distinct message options for various areas within the Kingdom
I suggest categorizing competitors as:
- Main competitors (offering very similar products/services)
- Peripheral competitors (with limited overlap)
- Emerging threats (new businesses with disruptive capabilities)
Not long ago, I witnessed as three similar businesses invested heavily into developing their operations on a specific social media platform. Their efforts were unsuccessful as the channel proved to be a poor fit for our sector.