For a financial customer, we implemented a adaptive design system that dynamically transformed menus, text presentation, and structure based on the chosen language, generating a 42% improvement in visitor interaction.
Last week, a restaurant owner in Riyadh lamented that his establishment wasn't appearing in Google results despite being popular by customers. This is a typical challenge I see with regional companies across the Kingdom.
Start by listing ALL your competition – not just the major ones. Throughout our investigation, we identified that our largest threat wasn't the famous brand we were monitoring, but a recent company with an unique model.
For a fashion retailer, we executed a thorough medium performance analysis that discovered their best performing channels were entirely distinct from their global norms. This discovery enabled a shift of budget that improved their total ROI by 213%.
For a high-end retailer, we developed a regionally-appropriate attribution framework that understood the special conversion route in the Kingdom. This technique uncovered that their network expenses were actually producing 286% more returns than previously assessed.
I currently utilize several tools that have dramatically improved our market intelligence:
- SEO tools to monitor rivals' search rankings
- Brand monitoring platforms to monitor competition's digital footprint
- Site monitoring tools to monitor modifications to their online presence
- Communication monitoring to get their campaigns
I use a basic document to record our rivals' pricing adjustments weekly. This recently helped us to:
- Spot cyclical promotion cycles
- Recognize package deal approaches
- Grasp their pricing psychology
Key considerations:
- Extended evaluation stages in Saudi buying paths
- Family influence aspects in purchase decisions
- Chat as a major but difficult-to-track impact medium
- Face-to-face confirmation as the last conversion step
Two quarters into operations, our revenue were underwhelming. It wasn't until I happened to a thorough report about our industry that I discovered how oblivious I'd been to the business environment around us.
I dedicate at least a substantial amount of time each regularly reviewing our competitors':
- Website structure and UX
- Articles and content calendar
- Digital channels activity
- Customer reviews and ratings
- Keyword strategy and performance
For a investment customer, we created a information campaign about household money management that incorporated Shariah-compliant approaches. This material outperformed their previous standard investment tips by 417% in engagement.
For a technology company, we found that their international information was substantially higher quality than their local language material. After improving their Arabic content quality, they achieved a significant improvement in purchases from Arabic-speaking visitors.
Recently, I watched as three competitors poured resources into expanding their business on a certain social media platform. Their efforts flopped as the platform proved to be a mismatch for our Industry competitor review.
Surprising findings:
- Temporary channels outperforming Image networks for specific items
- Night marketing substantially surpassing afternoon initiatives
- Motion material generating higher ROI than still visuals
- Mobile efficiency surpassing laptop by considerable margins
I advise organizing competitors as:
- Primary competitors (offering nearly identical offerings)
- Indirect competitors (with limited similarity)
- New threats (new entrants with game-changing capabilities)
Recently, a clothing brand consulted me after spending over 150,000 SAR on online marketing with disappointing outcomes. After revamping their strategy, we produced a dramatic improvement in advertising efficiency.
When I launched my retail business three years ago, I was convinced that our distinctive products would sell themselves. I dismissed market research as superfluous – a decision that nearly destroyed my entire venture.