Add Powerful Content Marketing Approaches for Saudi Brands
parent
a24824ed0e
commit
58ca16cdfc
78
Powerful-Content-Marketing-Approaches-for-Saudi-Brands.md
Normal file
78
Powerful-Content-Marketing-Approaches-for-Saudi-Brands.md
Normal file
@ -0,0 +1,78 @@
|
||||
Essential components included:
|
||||
* Native-speaking writers for both tongues
|
||||
* Cultural adaptation rather than word-for-word transfer
|
||||
* Harmonious organizational style across two languages
|
||||
* Script-optimized search optimization
|
||||
|
||||
For a banking client, we developed a material collection about household money management that incorporated Shariah-compliant approaches. This content surpassed their former standard financial advice by 417% in response.
|
||||
|
||||
For a software business, we identified that their foreign language material was considerably better than their native information. After enhancing their native information excellence, they experienced a one hundred twenty-nine percent growth in sales from Arabic-speaking users.
|
||||
|
||||
* Position the most essential content in the right upper area of the viewport
|
||||
* Organize information segments to progress from right to left and top to bottom
|
||||
* Apply more prominent visual weight on the right side of equal layouts
|
||||
* Verify that pointing icons (such as arrows) point in the correct direction for RTL interfaces
|
||||
|
||||
Important methods included:
|
||||
* Collaborating with Saudi native speakers to determine real query patterns
|
||||
* Examining local competitors for keyword insights
|
||||
* Developing a Arabic-English keyword matrix to engage every possible users
|
||||
* Applying regional linguistic differences instead of classical terminology
|
||||
|
||||
For a investment customer, we created a information campaign about family financial planning that included halal investment concepts. This material exceeded their previous typical money guidance by 417% in connection.
|
||||
|
||||
Powerful techniques included:
|
||||
* Sector analyses with regionally-focused information
|
||||
* Management discussions with prominent Saudi professionals
|
||||
* Success stories from Kingdom-based work
|
||||
* Virtual events discussing locally-relevant challenges
|
||||
|
||||
Using comprehensive research for a cuisine platform customer, we found that promotions shown between night time substantially outperformed those delivered during typical prime times, producing substantially higher sales.
|
||||
|
||||
* Choose fonts specifically designed for Arabic digital display (like Dubai) rather than traditional print fonts
|
||||
* Increase line leading by 150-175% for better readability
|
||||
* Set right-aligned text (never center-aligned for body text)
|
||||
* Stay away from condensed Arabic text styles that compromise the unique letter forms
|
||||
|
||||
For a hospitality customer, we found that direct translation of their global search terms generated exceptionally inefficient investment. After executing a culturally-appropriate search term approach, their CPA reduced by 73%.
|
||||
|
||||
* Moved product photos to the left portion, with product details and buy buttons on the right side
|
||||
* Modified the photo slider to advance from right to left
|
||||
* Incorporated a custom Arabic typeface that maintained legibility at various dimensions
|
||||
|
||||
Important components included:
|
||||
* Mobile-first creative styles
|
||||
* Touch-to-contact enhancements for speaking-oriented customers
|
||||
* Software marketing for relevant searches
|
||||
* Platform-tailored destination sites
|
||||
|
||||
* Explicitly indicate which language should be used in each entry box
|
||||
* Intelligently switch keyboard input based on field type
|
||||
* Position form text to the right side of their connected inputs
|
||||
* Verify that error notifications appear in the same language as the intended input
|
||||
|
||||
As someone who has designed over 30 Arabic websites in the recent years, I can tell you that applying Western UX principles to Arabic interfaces simply doesn't work. The special features of Arabic language and Saudi user expectations require a completely different approach.
|
||||
|
||||
Important functions included:
|
||||
* Disconnected information caching
|
||||
* Seamless refreshing when internet available
|
||||
* Clear indication of connection status
|
||||
* Sensible limitations of specific capabilities when disconnected
|
||||
|
||||
Essential delivery discoveries included:
|
||||
* Reduced rivalry during religious periods with stable performance
|
||||
* Greater engagement on Fridays and Saturdays especially after evening prayers
|
||||
* Periodic changes needing budget adjustments during cultural events
|
||||
* Educational timetable effects on specific sectors
|
||||
|
||||
In my recent project for a investment company in Riyadh, we discovered that users were repeatedly clicking the wrong navigation items. Our eye-tracking revealed that their eyes naturally progressed from right to left, but the important navigation elements were located with a left-to-right hierarchy.
|
||||
|
||||
If you're creating or revamping a website for the Saudi market, I urge consulting professionals who truly understand the complexities of Arabic user experience rather than merely translating Western designs.
|
||||
|
||||
Important components included:
|
||||
* Right-to-left interface conversion that maintained usability
|
||||
* Tongue-appropriate text presentation
|
||||
* System efficiency for both linguistic approaches
|
||||
* Instant language switching without app restart
|
||||
|
||||
After years of underwhelming adoption with their international application, their optimized Kingdom-specific application produced a 243% increase in acquisitions and a one hundred seventy-six percent [Organic Traffic Boost Jeddah](https://git.srblerp.com/rosalinemccool) in active users.
|
Loading…
Reference in New Issue
Block a user