Effective strategies included:
- Selecting products suitable for Saudi preferences
- Adapting item information to emphasize characteristics significant for Saudi shoppers
- Seasonal collections for religious occasions
- Size adaptations for local preferences
Let me tell you, I've been through the hellish experience of hiring the incorrect marketing agency TWICE before eventually finding one that provided results. Believe me, it's a error you don't want to make when establishing your brand in Saudi Arabia's challenging market.
I smile when clients tell me they're using the "latest" digital marketing approaches but haven't updated their methods since 2022. The digital landscape has transformed completely in just the past 12 months.
- Distinctly indicate which language should be used in each input field
- Automatically switch keyboard language based on field requirements
- Position form text to the right-hand side of their corresponding inputs
- Verify that validation messages appear in the same language as the intended input
Recently, a merchant complained that their email marketing campaigns were producing disappointing outcomes with visibility below 8%. After executing the techniques I'm about to discuss, their open rates improved to 37% and sales rose by 218%.
Critical changes included:
-
Clear delivery estimates for diverse locations of the Kingdom
-
Multiple delivery options including expedited fulfillment in metropolitan areas
-
Detailed tracking with native updates
-
Adjustable timing for arrivals
-
Team members with professional digital marketing credentials
-
Focused departments (not one person doing everything)
-
Proper workflow processes
-
Experience with Saudi regulations and legal requirements
After my expensive education in what DOESN'T work, I've discovered that finding the top marketing partner isn't about who has the most impressive office or the smoothest presentation. It's about performance, communication, and comprehending the unique Saudi market.
Using comprehensive research for a clothing brand, we discovered that emails sent between evening hours substantially outperformed those sent during standard working periods, organic traffic Boost Jeddah generating substantially better open rates.
- Transparent reporting systems - My biggest issue with my previous agency was the confusion around results. Now we get regular reports that actually make sense, showing exactly what's succeeding and what isn't.
- Developed a numerical presentation system that managed both Arabic and English numbers
- Restructured charts to progress from right to left
- Applied graphical cues that aligned with Saudi cultural connections
I'm running a small business networking event in Riyadh next month where we'll be talking about more about finding and working with marketing partners. If you're finding it difficult with this too, drop me a message - always happy to share war stories over some good Saudi coffee!
When evaluating online marketing options, don't be afraid to ask uncomfortable questions. I've learned to directly ask: "Can I speak to your most challenging client?" The responses to this question tell you ALL YOU NEED TO KNOW about an agency's honesty.
- Documented local success stories - Not just generic case studies, but actual results with Saudi businesses in your exact sector. When I spoke to our current agency, they showed me exactly how they helped a company similar to ours grow their Riyadh customer base by more than double in less than a year.
- Shifted product visuals to the left side, with product specifications and purchase buttons on the right-hand side
- Modified the image carousel to progress from right to left
- Added a custom Arabic text style that kept legibility at various dimensions
The journey to finding the best digital Advertising Agency riyadh marketing agency in Saudi Arabia isn't easy, but getting it right will transform your business results. Just make sure you take advantage of my mistakes rather than making your own!
Powerful techniques included:
- Market studies with locally-relevant statistics
- Executive interviews with prominent Saudi experts
- Success stories from Kingdom-based work
- Virtual events discussing locally-relevant challenges
During a marketing workshop in Eastern Province last month, I was surprised when a business owner told me he was paying 5000 SAR monthly to his "digital expert" who turned out to be a college student running campaigns from his bedroom! No judgment on hardworking students, but professional certification and training matter enormously in this field.
A while back, I was sitting in this fancy office in Riyadh (you know, one of those places with the floor-to-ceiling windows and overpriced modern art), listening as an agency guaranteed me the world. Six months and 50,000 SAR later, our traffic had increased by a disappointing... wait for it... 3%. Not exactly the return I was expecting! <20><><ED><A0><BE><ED>♂️
- Redesigned the application process to follow right-to-left thinking processes
- Built a dual-language data entry process with automatic language switching
- Enhanced smartphone usability for right-handed Arabic input