Unexpected discoveries:
- Temporary channels outperforming Instagram for particular merchandise
- Evening promotion substantially surpassing afternoon campaigns
- Dynamic media producing superior ROI than static graphics
- Handheld performance exceeding desktop by significant degrees
Recently, a eatery manager in Riyadh complained that his business wasn't appearing in Google searches despite being highly rated by customers. This is a typical problem I observe with Saudi establishments throughout the Kingdom.
Essential modifications included:
- Adding preferred Saudi transaction options like STC Pay
- Reducing delivery details for Saudi locations
- Supplying Arabic language support throughout the purchase flow
- Displaying arrival times tailored to Saudi regions
For a healthcare center in Jeddah, we improved their map appearances by nearly one hundred percent by confirming their company details was completely identical in both Arabic and English throughout all platforms.
When I launched my online business three years ago, I was convinced that our distinctive products would be enough. I dismissed competitor analysis as superfluous – a decision that almost cost my entire company.
Our research has demonstrated that Saudi consumers specifically seek these trust signals:
- Physical presence address
- Regional approval symbols
- Clear exchange processes
- SAR costs with inclusive shipping calculations
I use a simple tracker to monitor our competition's rates changes on a regular basis. This has helped us to:
- Discover cyclical discount patterns
- Recognize package deal tactics
- Understand their cost structure
Recently, my friend's web-based business was barely surviving in search results despite providing outstanding products. After executing the methods I'm about to reveal, his unpaid visitors increased by one hundred sixty-four percent in just two months.
Working with an gadget shop, we discovered that their standard checkout process was generating avoidable problems for Saudi users. After applying tailored changes, their purchase cancellation percentage decreased by thirty-seven percent.
For a luxury brand, we created a Saudi-specific attribution approach that acknowledged the special buying journey in the Kingdom. This approach uncovered that their network expenses were actually generating two hundred eighty-six percent more results than formerly calculated.
A few months ago, an e-commerce client was experiencing a disappointing 0.8% purchase ratio despite significant visitors. After applying the strategies I'm about to reveal, their conversion rate grew to 3.7%, resulting in a dramatic improvement in income.
Key considerations:
- Protracted evaluation stages in Saudi purchase journeys
- Collective input elements in purchase decisions
- WhatsApp as a substantial but hard-to-measure effect platform
- In-person verification as the last conversion step
I currently use several resources that have dramatically upgraded our Competitive Market Analysis research:
- Search analysis platforms to analyze competitors' keyword performance
- Brand monitoring tools to track rivals' social activity
- Digital tracking tools to track changes to their digital properties
- Newsletter subscription to get their marketing communications
I invest at least 120 minutes each regularly examining our competitors':
- Online organization and UX
- Blog posts and publishing frequency
- Digital channels activity
- Client testimonials and ratings
- Search approach and positions
For a fashion retailer, we conducted a detailed medium performance evaluation that uncovered their most effective channels were completely different from their global patterns. This finding allowed a reallocation of spending that improved their complete ROI by over two hundred percent.
Important modifications:
- Relationship length adjustments for Saudi customers
- Recommendation worth significance enhancements
- Periodic purchasing behaviors acknowledgment
- Prestige-motivated buying valuation
Powerful techniques:
- Incorporating regional transaction options like Mada
- Upgrading local details
- Highlighting Saudi assistance availability
- Incorporating trust signals specific to Saudi users
A apparel company achieved a ninety-three percent increase in smartphone sales after implementing these optimizations:
- Simplified input requirements
- Easy-to-touch buttons
- Streamlined transaction process
- Improved speed times
Last year, I watched as three competitors invested heavily into developing their presence on a particular social media platform. Their attempts flopped as the platform turned out to be a mismatch for our sector.
Initiate by mapping ALL your competition – not just the obvious ones. Throughout our research, we found that our largest competitor wasn't the well-known brand we were tracking, but a new company with an innovative strategy.
Half a year into business, our revenue were underwhelming. It wasn't until I happened to a comprehensive report about our industry that I understood how blind I'd been to the business environment around us.