After years of mediocre outcomes despite considerable advertising spending, their enhanced communication approach generated a two hundred seventy-six percent improvement in engagement and a substantial rise in sales.
When I started my online business three years ago, I was certain that our special products would stand find out more naturally. I ignored competitor analysis as unnecessary – a choice that nearly destroyed my entire venture.
Start by mapping ALL your competitors – not just the well-known ones. In our investigation, we found that our biggest competitor wasn't the famous brand we were tracking, but a emerging business with an novel approach.
- Appropriate hreflang implementation for Arabic-English pages
- Arabic-specific schema markup
- Handheld improvement for native-language presentations
- Upgraded page speed for connection-limited consumers
Key timing insights:
- After worship moments offering engagement opportunities
- Late evening usage spikes considerably more than global standards
- Weekend habits distinctly different from work day engagement
- Temporal shifts during Ramadan necessitating tailored techniques
- Educational timetable influences on specific segments
Key elements included:
- Reversed layouts for RTL reading
- Script-optimized text presentation
- Culturally relevant imagery for each linguistic approach
- Harmonious brand experience across both versions
Key visual elements to evaluate:
- Proper portrayal of persons respecting traditional values
- Color choices with understanding of traditional meaning
- Structures and landscapes that connect with Saudi identity
- Care with specifics that demonstrate cultural understanding
- Heritage designs included tastefully
Two quarters into operations, our conversions were disappointing. It wasn't until I chanced upon a comprehensive analysis about our industry that I realized how ignorant I'd been to the market competitor evaluation realities around us.
For a restaurant chain, we developed a content campaign showcasing traditional Saudi hospitality, which generated engagement rates five hundred sixty-seven percent higher than their former generic productions.
Essential components:
- Traditional vs. everyday Arabic application
- Geographic dialect distinctions appropriate for the intended users
- Honorifics usage representing proper respect
- Faith-based allusions applied with understanding
- Metaphors that resonate with Saudi society
For a premium shopping customer, we developed a sophisticated bilingual system that automatically adjusted layout, navigation, and information presentation based on the selected language. This technique increased their visitor interaction by over one hundred forty percent.
For a investment brand, we created a website that carefully integrated global practices with locally relevant aesthetic features. This strategy improved their visitor trust by nearly one hundred percent and conversions by seventy-four percent.
I now use several tools that have dramatically upgraded our competitive research:
- Search analysis platforms to track rivals' search rankings
- Mention tracking tools to follow competition's social activity
- Digital tracking platforms to monitor modifications to their digital properties
- Communication monitoring to receive their marketing communications
A few months ago, a regional brand consulted me after spending over 120,000 SAR on external ranking help with disappointing results. After implementing a customized Saudi-focused SEO strategy, they achieved first-page rankings for 23 important keywords within just 90 days.
I dedicate at least two hours each week analyzing our competitors':
- Website structure and UX
- Articles and publishing frequency
- Online platforms activity
- User feedback and ratings
- Keyword tactics and performance
I advise classifying competitors as:
- Main competitors (offering nearly identical products/services)
- Indirect competitors (with partial overlap)
- New threats (new businesses with game-changing potential)
A few weeks ago, a hotel owner realized that their website was completely missing from spoken searches. After implementing the strategies I'm about to discuss, they're now appearing in 47% of relevant audio queries.
Essential medium findings:
- WhatsApp as primary messaging mediums for user assistance
- Temporary content performing remarkably successfully for certain demographics
- YouTube consumption at notably increased amounts than worldwide standards
- Twitter significant influence on public discourse
- Instagram particularly effective for lifestyle businesses
Not long ago, I watched as three rival companies invested heavily into growing their business on a certain social media platform. Their efforts were unsuccessful as the platform proved to be a bad match for our industry.
For a store owner, we discovered that their spoken question appearance was constrained because they had prepared mostly for English voice searches. After incorporating tailored Arabic voice search optimization, their findability improved by two hundred seventeen percent.