Using extensive testing for a store chain, we identified that posts released between night time significantly exceeded those published during standard optimal periods, achieving one hundred forty-three percent higher engagement.
Recently, I was consulting with a large e-commerce platform that had poured over 200,000 SAR on a beautiful website that was converting poorly. The issue? They had simply translated their English site without considering the essential design distinctions needed for Arabic users.
For a investment institution, we developed a flexible design system that automatically transformed navigation, fonts, and layout based on the chosen language, producing a significant increase in audience participation.
Last month, a entrepreneur inquired why his articles weren't generating any inquiries. After analyzing his publishing plan, I found he was making the same mistakes I see countless Saudi businesses commit.
A few months ago, a retail chain invested over 200,000 SAR in conventional advertising with underwhelming returns. After transitioning just 30% of that investment to handheld promotion, they achieved a three hundred twenty-eight percent improvement in foot traffic.
Recently, a entrepreneur expressed frustration that his social media marketing was consuming massive amounts of riyals with little return. After analyzing his strategy, I found numerous fundamental problems that are surprisingly common among Saudi businesses.
For a luxury brand, we identified that image and temporary channels dramatically outperformed Facebook for connection and purchases, leading to a strategic shift of attention that enhanced complete effectiveness by 167%.
Throughout my previous project for a banking company in Riyadh, we discovered that users were consistently selecting the wrong navigation items. Our eye-tracking showed that their eyes naturally flowed from right to left, cost-effective website solutions but the important navigation elements were positioned with a left-to-right emphasis.
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Select fonts purposely developed for Arabic on-screen viewing (like GE SS) rather than traditional print fonts
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Enlarge line leading by 150-175% for secretmessage8.Site better readability
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Use right-aligned text (never centered for body text)
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Stay away from narrow Arabic fonts that reduce the distinctive letter shapes
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Position the most important content in the right upper section of the viewport
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Arrange information segments to flow from right to left and top to bottom
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Use heavier visual importance on the right side of equal layouts
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Confirm that directional icons (such as arrows) direct in the correct direction for RTL layouts
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Shifting call-to-action buttons to the right area of forms and pages
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Restructuring content prioritization to flow from right to left
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Redesigning clickable components to align with the right-to-left scanning pattern
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Designed a number display format that handled both Arabic and English numbers
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Redesigned data visualizations to flow from right to left
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Applied graphical cues that corresponded to Saudi cultural meanings
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Moved product photos to the left side, with product information and buy buttons on the right side
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Modified the image carousel to move from right to left
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Added a custom Arabic typeface that preserved readability at various scales
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Restructured the form flow to match right-to-left thinking processes
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Developed a Arabic-English form system with automatic language switching
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Optimized smartphone usability for thumb-based Arabic typing
If you're creating or redesigning a website for the Saudi market, I urge consulting specialists who really grasp the subtleties of Arabic user experience rather than merely converting Western interfaces.
As someone who has designed over 30 Arabic websites in the last half-decade, I can tell you that applying Western UX practices to Arabic interfaces falls short. The special features of Arabic script and Saudi user expectations require a totally unique approach.
- Distinctly indicate which language should be used in each input field
- Intelligently adjust keyboard input based on field type
- Locate field labels to the right of their corresponding inputs
- Ensure that system feedback appear in the same language as the intended input