A few months ago, a merchant complained that their newsletter initiatives were creating disappointing results with visibility below 8%. After implementing the techniques I'm about to share, their readership improved to 37% and sales rose by two hundred eighteen percent.
When evaluating digital agency offerings, don't be afraid to ask challenging questions. I've learned to directly ask: "Can I speak to your least satisfied client?" The responses to this question tell you EVERYTHING about an agency's integrity.
With comprehensive research for a fashion retailer, we found that emails sent between night time dramatically outperformed those sent during traditional business hours, generating one hundred fifty-two percent better readership.
Through detailed analysis for a shopping business, we found that posts released between night time substantially outperformed those shared during traditional optimal periods, achieving substantially greater response.
Present channel preferences in Saudi Arabia:
- Instagram: Primary for fashion brands
- Ephemeral platform: Highly effective with youth demographics
- Twitter: Significant for announcements and social conversation
- Brief content: Quickly expanding notably with Gen Z audiences
- Business network: Valuable for business-to-business communication
- Honest reporting systems - My biggest frustration with my previous agency was the confusion around results. Now we get consistent reports that actually make sense, showing exactly what's succeeding and what isn't.
Recently, a apparel company contacted me after spending over 150,000 SAR on online marketing with minimal results. After revamping their strategy, we generated a six hundred thirty-one percent increase in advertising efficiency.
Listen, I've been through the frustrating experience of hiring the incorrect marketing agency TWICE before finally finding one that generated results. Take my word, it's a mistake you don't want to make when establishing your brand in Saudi Arabia's competitive market.
- Team members with professional digital marketing credentials
- Specialized departments (not one person doing everything)
- Proper project management systems
- Experience with Saudi compliance requirements and regulatory standards
The journey to finding the best digital marketing agency in Saudi Arabia isn't straightforward, but getting it right will revolutionize your business results. Just make sure you benefit from my mistakes rather than making your own!
I'm running a small business gathering in Riyadh next month where we'll be talking about more about finding and working with marketing partners. If you're having trouble with this too, drop me a message - always happy to share experiences over some good Saudi coffee!
After hiring three distinct international agencies that failed to generate results, my organization finally hired a professional digital marketing company Riyadh. The disparity in results was remarkable.
After considerable time of underwhelming engagement with their prospective clients, their optimized social media strategy produced a significant improvement in engagement and a 187% boost in digital footfall.
- Verified local success stories - Not just general case studies, but actual results with Saudi businesses in your specific sector. When I interviewed our current agency, they showed me exactly how they helped a company like ours increase their Riyadh customer base by two hundred fifteen percent in eight months.
For a premium company, we identified that visual and ephemeral platforms significantly surpassed Meta for connection and sales, leading to a strategic redistribution of resources that increased overall performance by 167%.
Additional timing insights:
- Lower interaction during religious periods
- Increased participation on Fridays and Saturdays
- Temporal differences during Ramadan
- Post-evening prayer increases in activity
During a marketing workshop in Eastern Province last month, I was surprised when a business owner told me he was paying 5K SAR monthly to his "trusted digital Agency in KSA expert" who turned out to be a university student running campaigns from his bedroom! No judgment on hustling students, but formal training and training matter enormously in this field.
A while back, I was sitting in this luxurious office in Riyadh (you know, one of those places with the transparent partitions and pretentious modern art), agreeing as an agency promised me the world. Six months and fifty thousand SAR later, our traffic had increased by a disappointing... wait for it... 3%. Not exactly the outcome I was hoping for! <20><><ED><A0><BE><ED>♂️
After my expensive education in what DOESN'T work, I've learned that finding the best digital marketing agency isn't about who has the fanciest office or the most polished presentation. It's about results, communication, and understanding the unique Saudi market.
- Regional understanding - This is HUGE and often disregarded. Saudi consumers respond to completely different approaches than Western audiences. The top marketing firm will understand nuances like the importance of Ramadan campaigns, regional preferences across different Saudi cities, and how to engage effectively with the Saudi demographic you're targeting.