Recently, a retail chain allocated over 200,000 SAR in conventional advertising with underwhelming returns. After moving just 30% of that investment to mobile marketing, they achieved a three hundred twenty-eight percent growth in foot traffic.
Last month, my friend's web-based business was struggling in search results despite providing excellent products. After applying the strategies I'm about to share, his unpaid visitors grew by over one hundred fifty percent in just 60 days.
Helping a luxury brand, we identified that their Arabic branding was considerably weaker than their English branding. After creating balance between the verbal identities, they saw a substantial growth in brand perception among Saudi users.
Important methods included:
- Working with Saudi local users to identify actual search behavior
- Investigating Saudi competition for search term strategies
- Developing a dual-language keyword matrix to attract all potential consumers
- Applying Saudi Arabic dialect in place of standard Arabic
After partnering with three distinct international agencies that were unable to generate results, my company finally hired a professional digital marketing company Riyadh. The difference in results was astonishing.
For a international clothing brand, we developed a regionally-focused online identity methodology that included elegant traditional elements. This approach enhanced their emotional connection by one hundred sixty-seven percent in just six months.
For Usdrjobs.com a software company, we adapted their worldwide graphic components to more closely match Saudi design expectations while keeping identity cohesion. This technique increased their visual connection by 124%.
Their strategy included:
- Temporary channels: Youthful identity aspects
- Professional networks: Authority-building material
- Image networks: Lifestyle-oriented presence development
- Discussion networks: Opinion shaping
Additional timing findings included:
- Decreased bidding during religious periods with stable performance
- Greater response on weekends notably after evening prayers
- Periodic changes demanding investment changes during religious occasions
- Educational timetable influences on certain categories
Essential features included:
- Mobile-first creative styles
- Tap-to-dial additions for voice-preferred consumers
- Application advertising for suitable lookups
- Platform-tailored destination sites
A medical center experienced a one hundred seventy-eight percent increase in brand recognition after executing a medium-optimized identity approach that recognized the special features of each digital platform in the Saudi environment.
A few weeks ago, a retail client consulted me after using over 250,000 SAR on underperforming pay-per-click campaigns. After revamping their strategy, we generated a 537% improvement in advertising efficiency.
For a hospitality brand, we discovered that word-for-word transfer of their international keywords generated extremely wasteful costs. After executing a regionally-specific keyword approach, their CPA decreased by 73%.
Powerful techniques included:
- Emphasizing communal benefits rather than individual gains
- Adding modest spiritual connections where relevant
- Adapting deal phrasing to match Saudi traditional values
- Creating different creative alternatives for different regions within the Kingdom
With extensive testing for a cuisine platform client, we discovered that campaigns shown between night time dramatically surpassed those presented during standard peak hours, producing 163% greater sales.